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BUSINESS ANALYTICS · PORTFOLIO CASE
Product & Market Performance Analytics
An independent portfolio case study using a fictional product and customer dataset to evaluate growth quality, profitability, discount pressure, receivables and customer economics.
PROJECT OVERVIEW
What the project covers
An independent portfolio case study using a fictional product and customer dataset to evaluate growth quality, profitability, discount pressure, receivables and customer economics.
The original recruitment cover and company-identifying information are not published. This public edition replaces only that cover; the analytical pages are the author’s original work.
Business AnalyticsProfitability AnalysisCustomer AnalyticsKPI DesignCustomer SegmentationDecision Support
APPROACH
What I did
- Assessed product-level sales growth, mix quality, gross margin and discount pressure.
- Compared growth contribution with gross-profit contribution to identify low-quality growth.
- Analyzed customer groups through sales share, discounts, collection time and commercial-risk indicators.
- Designed a customer-grading framework, management KPIs and prioritized managerial actions.
KEY FINDINGS
What came out of the analysis
- Total unit sales increased 21.6%, but B2 and D generated 58.1% of net unit growth while contributing only 16.8% of estimated gross profit.
- Product C showed a 26% margin and 6% discount with a profit-efficiency indicator of 1.62, while unit sales declined 6.9%.
- Weighted receivables were about 146.8 days; private and government hospitals represented 65% of sales and roughly 74% of collection pressure.
- In the final business scenario, unit sales rose 18.4% while gross profit fell 23.6% and gross margin declined from 42% to 31%, highlighting the difference between volume growth and economic-quality growth.
FULL REPORT
Analysis report
28-page report. Report language: Persian.
Product & Market Performance Analytics28 pages · PDF · Persian
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